iremalkan
In 2009, she graduated with high honors and a full scholarship
from Yeditepe University’s Faculty of Fine Arts, Department of
Graphic Design. While pursuing her master’s degree, she began
working as a Junior Art Director at various agencies.
She
spent a significant part of her career at
ÇÖZÜM / TBWA Group Istanbul, first
as an Art Director and later as a Creative Group
Head, where she led local and global campaigns and
received industry awards.
Throughout her
career, she has provided long-term creative services for major
brands including
Peugeot, Renault, Porsche, Avva, Enza Home, Madame Coco, Divan,
Emaar Square İstanbul, VavaCars, Perfetti Van Melle Global, Vivident, Mentos, Unilever
Food Solutions, Knorr, Calvé, Becel, Sana, Kanal D, Red Bull,
Eti, Bioblas, Bioxcin, Nutraxin, Saat&Saat, Lujo Hotels and
Ruins Hotel.
Since 2023, she has continued her career as
Creative Director at MUG Creative
& Production House.
Specializing in fashion and luxury communication, she develops
conceptual ideas through a distinctive creative lens and carries
them from script and moodboard to every stage of production. Her
vision combines strategic clarity with strong visual
storytelling, creating contemporary and coherent brand worlds
designed to leave a lasting impression.
Selected work across creative direction, campaigns, film and visual design.
View selected work ↓Awards & Recognition
- 2026 · Athens Marathon Fashion Film Festival — Best Experimental Film
The Resonance · Screenwriter & Creative Director - 2026 · Film Revolution Festival — Best Short Film, Best Dance Film, Best Sound Design, Best Cinematography
The Resonance · Screenwriter & Creative Director - 2026 · WSXA Paris International Fashion Film Festival — Best Short Film
The Resonance · Screenwriter & Creative Director - 2023 · Spotlight Awards — Best Car Photography
Renault Austral · Creative Direction - 2022 · Bronze Effie Award
Madame Coco · Ooo Madame Coco! TV Commercial - 2021 · Silver Effie, Effie Europe Awards
Peugeot · Lions of Our Time Integrated Campaign - 2021 · Crystal Apple Award
Peugeot · Lions of Our Time TV & Cinema Commercial - 2021 · Silver Apple, Crystal Apple Awards
Peugeot · Lions of Our Time Integrated Campaign - 2021 · Silver Effie Award
Yayla x Murat Boz · Yemek Hazır TV Commercial - 2019 · Crystal Apple Award
Colorado Sweet & Spicy Sauce · Print Ad - 2018 · Crystal Apple Award
WWF Türkiye · Re-Calendar Calendar Design - 2016 · Gold Effie Award
Eti Hoşbeş · Chocolate Wafer Launch TV Commercial - 2016 · Felis Award
Anadolu Etap · Meyve Sektöründe Oyunun Kuralı Değişiyor
Selected
Works
A selection of films and campaigns shaped from first idea to final frame.
Photography
Concept & Design
Identity, art direction and visual worlds shaped into distinctive brand experiences.





















































































































